Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for rent in the next three years. After a rousing discussion, they decided to seek input from museum members, finding out what traveling exhibition topics were of interest to them. Staff put together a short checklist of known exhibitions, asking members to identify those they would pay a separate admission fee to come see, and added two open-ended questions. Once complete, the exhibits director gave the questionnaire to the membership department for distribution to members in an upcoming member survey.
As … Continue Reading…
Minimizing Errors in Survey Research (5)