Understanding Gaming Player Development in Winners and Losers

Understand the difference between winning and losing gaming customers and use this information to create more loyal and profitable guests.

Common sense tells us that winners and losers perceive their gaming experience differently. Everyone likes to win. Therefore winning, in and of itself, is reinforcing. No one starts a game saying, “I hope I lose!” Repeat customers are important to the profitability of any business. In the gaming industry, repeat business is imperative for player development. Since winning is reinforcing but losing is not, the gaming industry faces a unique challenge – how to keep both winners and losers returning.… Continue Reading…