When It Comes to Surveys, Hold the Phone

 Surveys come in all shapes, styles and sizes, and one of the most important factors in implementing a survey is selecting the deployment methodology. The telephone survey has been used for some time, but some of its shortcomings have opened the door for other forms of collecting information.

By Ken West

When CNN wants to gauge the president’s latest approval rating or a politician wants to check in on their poll numbers, they both turn to the same device – the telephone.

The telephone survey has become a staple of the American political scene and is generally considered the go-to … Continue Reading…