How to Create an Employee or Customer Survey

All Steps are Necessary for a Successful Survey!

Select the step you want, and click for further information!

Step One: Who Drives the Content of the Survey? The first and most important decision you have to make!

Step Two: The Content Interviews. Supercharge your employee or customer survey information with preliminary research! NBRI is fully and professionally qualified to conduct your content interviews.

Step Three: The Survey Questions. Custom-written or standardized questionnaires can be developed. Learn about survey question miswording, definitions of survey terms and how NBRI approaches survey topics. Benchmark against global top performers with NBRItems and NBRI Norms!

Step Four: Normative Data and Benchmarking. Important! Consider best practices and organizational standards when you create an employee or customer survey. NBRI scoring techniques are current and up-to-date.

Step Five: Survey Details. Layout, scale, length, and open-ended questions are important details to consider when implementing a customer or employee survey. In addition, NBRI advocates proper communication for a successful survey process.

Step Six: Conduct the Survey. Deploy It! Consider your options. Whether your decision is by paper, web-based (online), or telephone, NBRI has the means to successfully deploy your survey to your customers or employees.

Step Seven: Create Survey Reports. Don’t waste time creating a format from scratch! We have many standardized formats that may fit your needs perfectly. If not, we can customize a report specifically for you!