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Customer, Employee, and Market Research Surveys.

Improve your business in the shortest time possible with satisfied customers, engaged employees, and keen market insights. We turn data into real results.

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Trusted by over 30,000 businesses since 1982

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Ask the right people the right questions

Get feedback that drives success. Our platform delivers creative solutions and big dividends.

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Full-Service

Step-by-step feedback management

Superior questions, deep analyses of powerful data, C-Suite level reports, and next steps to achieve your goals.

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Why NBRI
Why NBRI

Industry leaders in survey research

For over 40 years, NBRI’s best practices in customer, employee, and market research have led the industry. NBRI is the standard of excellence. Our deep industry knowledge means breakthrough insights for you.

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Solutions for every need

When your actions are in sync with customer, employee, and market demands, your business booms!
Customer Experience Surveys

Hear what your buyers are saying. Collect valuable data to build loyalty, predict behavior, and keep them coming back.

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Employee Experience Surveys

Give employees a voice. Learn what fuels a strong company culture to retain the best talent for your team.

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Market Research Surveys

Reach your target market within minutes. Understand real-time customer needs to maintain a competitive advantage.

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Gaming and Hospitality Surveys

Learn why guests are sticking around — and leaving. Show patrons you care while learning how (and where) to improve the guest experience.

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Healthcare Surveys

Track the employee, doctor, and patient experiences. Ensure you’re meeting the needs of the people you serve.

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Political Research Surveys

Success comes from knowing how people will vote before they vote and addressing those who need persuading. Predict electoral outcomes with pre-election voter feedback.

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Real science, real results

Effortless Design + Deployment

Our survey designs drive maximum participation. Your deployment will gather pure, clean, valid data that truly represents the thinking of your target audience.

Analytics + Reporting

Deep analytics like random forest, stepwise linear regressions, and text analytics uncover what's working (and what isn't). You'll know exactly what your audience is thinking and why.

Data-Driven Consulting

We turn information into a plan of action for long-term success and growth in your business.

Trusted Excellence Since 1982

See why companies love NBRI

At NBRI, you are our priority. See why tens of thousands of the world's largest brands entrust their research to NBRI year after year. View all testimonials
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“I am extremely happy with the quick response and help from our NBRI research consultants. I don't always know exactly how to get the data I am looking for, but NBRI does a very good job of listening and providing fantastic recommendations for us. I feel like NBRI has our best interests at heart.”
April S.Marketing Analyst
“What do you like most about NBRI? Friendly staff and timeliness of response.”
Sara S.Director, Research and Development
“What do you like most about NBRI? The availability of the project manager, and NBRI's willingness to work with the customer to ensure the expected service is provided.”
Jackie P.-C.Team Leader
“You do such a fast and flawless job every time I ask for assistance. Thanks so much!”
Alice K.Employee Development Manager
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The latest from NBRI

Blog Posts Customer Survey White Papers Employee Survey White Papers
Measuring and Improving Customer Experience to Increase Profits banner

Customer Surveys

Measuring and Improving Customer Experience to Increase Profits

Business executives and managers understand that happy customers are the key to strong profits, so it follows that the...

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The Truth about Employee Engagement Surveys banner

Employee Surveys

The Truth about Employee Engagement Surveys

Some employees view employee engagement surveys with irritation and skepticism. Employees must take time from their busy...

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How to Plan the Right Time to Conduct Market Research banner

Market Research Surveys

How to Plan the Right Time to Conduct Market Research

Without market research, it would be nearly impossible to successfully grow a business. Market research survey(s) obtain...

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10 Factors That Affect Customer Satisfaction banner
10 Factors That Affect Customer Satisfaction

There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up...

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Measuring and Managing Customer Satisfaction banner
Measuring and Managing Customer Satisfaction

It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies are scrambling to...

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Implementing a Profitable Customer Loyalty Program banner
Implementing a Profitable Customer Loyalty Program

Customer loyalty means everything in the business world, but the formula for success can be difficult to perfect. While...

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The Importance of the Annual Employee Survey banner
The Importance of the Annual Employee Survey

‘Engagement is a leading buzzword in today’s corporate environment. Seventy-eight percent of business leaders say it is...

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5 Factors That Affect Your Employee's Productivity banner
5 Factors That Affect Your Employee's Productivity

If the competition is doing more with less, then employee productivity may be the issue. Low-output workers indicate a...

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10 Things Employees Dislike Most About Their Employers banner
10 Things Employees Dislike Most About Their Employers

Do you hate your job? Well, you have plenty of company. According to a poll from the Pew Research Center, American...

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Make our team your team

We handle it all, from survey creation and in-depth reporting to turning the research into real benefits for you. Tell us what you need, and we’ll deliver.

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Still not sure?

NBRI surveys give businesses a competitive edge, forming a clear path to profit improvement. Reach out today for more information — we are here to help.