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Market Research

Educated decisions, not instinct. Use market research to gather, analyze, and interpret information that solves your marketing challenges.

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Measure market demand with pinpoint accuracy

NBRI conducts primary brand research, campaign effectiveness research, competitor research, consumer research, customer segmentation research, and product development research. Enlighten your marketing activities and quickly develop a solid marketing strategy with our quantitative and qualitative research methods.

Detailed Answers You Need
  • Accurately measure market need
  • Quantify the market size
  • Determine the perfect price point
Understand Your Target Market
  • Position your brand
  • Test product names
  • Identify the best advertising medium
Reliable Feedback and Solutions
  • Sample sizes representative of your audience
  • Data collection methodologies based on your objectives
  • Deep analytics to understand the story your data tells
Keep your messaging and positioning on point
Speak the right language

Keep your messaging and positioning on point

Accurate messaging produces awesome results. Does your marketing match your customers’ needs and language?

The Kentucky Fried Chicken slogan of “Finger Lickin’ Good” translates as “Eat Your Fingers Off” in Chinese. The Avis Rent A Car campaign of “We’re Gonna Be No. 1” was such a dismal failure that it was pulled almost overnight. No one perceived Avis as number one. Instead, the “When You’re Only No. 2, You Try Harder” campaign was an instant success.

Market research keeps you aware of market perceptions and cultural differences.

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Dominate your market with solid research data
Plan for future success

Dominate your market with solid research data

Gain a deeper understanding of your market, customers, and competitors. Understand who is buying, who’s not buying, and what motivates them.

Identify new opportunities, evaluate market changes, and know how to improve your offerings with ongoing market research. Remember Nokia? Their fall was because they failed to research. Samsung, Sony, and Apple moved in quickly.

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What our customers are saying about NBRI

“Appropriate amount of follow-up. Hands-on approach when needed. Steps are well thought out and the process runs very smoothly.”
Kristi M. Chemical Market Associates

Recent Case Study

Market Research Survey Case Study

NBRI designed a Market Research Survey, customized for the client. The survey was deployed world-wide in 10 languages via an online methodology. Enough responses were collected to insure a 99% confidence level in the results. NBRI psychologists and statisticians then analyzed and reported on the research study.

Market Research Survey Resources

NBRI Info Packet View Survey Questions Compare Vendors
Full-Service

Make our team your team

We handle it all, from survey creation and in-depth reporting to turning the research into real benefits for you. Tell us what you need, and we’ll deliver.

Talk To An Expert

Still not sure?

NBRI surveys give businesses a competitive edge, forming a clear path to profit improvement. Reach out today for more information — we are here to help.

Trusted by over 30,000 businesses since 1982

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