About NBRI

• Professional researchers and business consultants with extensive training and experience in the business application of science-based research
• Contributed to the now bedrock survey questions most often used in employee and customer studies
• One of the largest and highest-quality benchmarking database
• Over 40 years of experience
• Conducted scientific-based research for thousands of organizations, including a large number majority of the Fortune 500 companies
• Full-process consulting from survey design to implementing improvements
• Thousands of highly satisfied clients
• Headquartered in Plano, Texas

We don’t settle at NBRI — and you shouldn’t either. Here are the values we embody in every interaction with our clients.

• Dedication: a commitment to serve others
• Excellence: a commitment to exceeding the expectations of all clients and stakeholders
• Passion: an attitude of engaged enthusiasm for one’s work, co-workers, and clients
• Innovation: a commitment to continuously improve every aspect of the job we perform for clients
• Communication: a commitment to open, honest, frequent interactions with those we serve
• Trustworthiness: a commitment to behave ethically and to trust others to do so

While conducting employee and customer interviews four decades ago, NBRI organizational psychologists discovered recurring universal themes across all companies, whether they are in manufacturing, retail, finance, agriculture, or any other industry.

(Today, these themes are simply called “topics,” such as management style, communications, culture, satisfaction, and engagement for employees or friendliness, helpfulness, wait time, satisfaction, and intent to recommend or return for customers.)

These realizations put NBRI in a unique position to write survey questions that assess specific attributes of each topic. And today, these standardized survey questions have been tested time and again, and are used worldwide in employee and customer research. The principles of science-based research that led to these discoveries—and contributed to the founding of our industry—are called ClearPath Research.

Once organizations began using the same survey topics and questions, NBRI began to benchmark each client’s employee and customer performance against their industry, another essential innovation. To date, over tens of thousands individual scores make up ClearPath Benchmarking, segregated by survey question and each survey question segregated by virtually every vertical market.

NBRI clients also started asking us what they should do with their data. Sure, their management teams could identify the low-scoring items, debate and defend which should be addressed, consider the costs associated with each, and hope to select the ones that would bring the greatest improvement in the shortest amount of time. But that took months. Meanwhile, the data aged and rarely worked without employee support.

So NBRI developed A Root Cause Analysis approach that today uses managed machine learning and is called ClearPath Analytics. Coupled with ClearPath Action, we created a Best Practice Process for responding to survey data and maximizing ROIs. Our rich history is reflected in our clients’ satisfaction, willingness to recommend us, and intent to return to NBRI.