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Customer Survey White Papers

10 Factors That Affect Customer Satisfaction banner
10 Factors That Affect Customer Satisfaction

There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up...

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Measuring and Managing Customer Satisfaction banner
Measuring and Managing Customer Satisfaction

It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies are scrambling to...

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Why and How to Measure Customer Satisfaction banner
Why and How to Measure Customer Satisfaction

Most companies say they believe in great customer service, but few set up a system to insure that they provide it and...

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Survey Incentives: Response Rates and Data Quality banner
Survey Incentives: Response Rates and Data Quality

Offering incentives for a survey respondent’s time is one way to increase customer survey response rates. In fact, the...

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Understanding Gaming Industry Market Segments banner
Understanding Gaming Industry Market Segments

Over the past decade there has been phenomenal growth in gaming and specifically in commercial casino gaming. According...

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The Importance of Customer Surveys banner
The Importance of Customer Surveys

When it comes to learning about a company’s client base, there is rarely anything more effective than a customer...

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Methods of Survey Data Collection banner
Methods of Survey Data Collection

Survey means ‘to look at in a comprehensive way’. There are numerous survey research methods, including in-person and...

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Conducting an Employee or Customer Survey In-House vs. Outsourcing banner
Conducting an Employee or Customer Survey In-House vs. Outsourcing

The ultimate goal of a successful research study is to obtain honest feedback from all participants that can be...

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Implementing a Profitable Customer Loyalty Program banner
Implementing a Profitable Customer Loyalty Program

Customer loyalty means everything in the business world, but the formula for success can be difficult to perfect. While...

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Customer Satisfaction Approaches: One Size Does Not Fit All banner
Customer Satisfaction Approaches: One Size Does Not Fit All

Have you ever worn a “one size fits all” garment? Perhaps you have and know from personal experience that they do not...

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Understanding Gaming Player Development in Winners and Losers banner
Understanding Gaming Player Development in Winners and Losers

Understand the difference between winning and losing gaming customers and use this information to create more loyal and...

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Customer Engagement and Customer Loyalty. Cause or Effect? banner
Customer Engagement and Customer Loyalty. Cause or Effect?

I was first in a long line to pay for my purchase at Sally’s Beauty store. “That will be $23.71,” announced the girl...

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