Customer Survey White Papers
Identifying Key Drivers of Customer Loyalty to Enhance Revenue Growth
In today’s competitive business landscape, customer loyalty is more critical than ever. Loyal customers not only...
Read more »10 Factors That Affect Customer Satisfaction
There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up...
Read more »Measuring and Managing Customer Satisfaction
It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies scramble to boost...
Read more »Why and How to Measure Customer Satisfaction
Most companies say they believe in great customer service, but few set up a system to ensure that they provide it and...
Read more »Survey Incentives: Response Rates and Data Quality
Offering incentives for a survey respondent’s time is one way to increase customer survey response rates. In fact, the...
Read more »Understanding Gaming Industry Market Segments
Over the past decade there has been phenomenal growth in gaming and specifically in commercial casino gaming. According...
Read more »The Importance of Customer Surveys
When it comes to learning about a company’s client base, there is rarely anything more effective than a customer...
Read more »Methods of Survey Data Collection
The word ‘survey’ means ‘to look at in a comprehensive way’. There are numerous survey research methods,...
Read more »Conducting an Employee or Customer Survey In-House vs. Outsourcing
The ultimate goal of a successful research study is to obtain honest feedback from all participants that can be...
Read more »Implementing a Profitable Customer Loyalty Program
Customer loyalty means everything in the business world, but the formula for success can be difficult to perfect. While...
Read more »Customer Satisfaction Approaches: One Size Does Not Fit All
Books on business success can lead you to believe that a successful singular approach exists for satisfying customers,...
Read more »Understanding Gaming Player Development in Winners and Losers
Understand the difference between winning and losing gaming customers and use this information to create more loyal and...
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