Customer Survey White Papers

10 Factors That Affect Customer Satisfaction
There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up...
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Measuring and Managing Customer Satisfaction
It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies scramble to boost...
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Why and How to Measure Customer Satisfaction
Most companies say they believe in great customer service, but few set up a system to ensure that they provide it and...
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Survey Incentives: Response Rates and Data Quality
Offering incentives for a survey respondent’s time is one way to increase customer survey response rates. In fact, the...
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Understanding Gaming Industry Market Segments
Over the past decade there has been phenomenal growth in gaming and specifically in commercial casino gaming. According...
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The Importance of Customer Surveys
When it comes to learning about a company’s client base, there is rarely anything more effective than a customer...
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Methods of Survey Data Collection
The word ‘survey’ means ‘to look at in a comprehensive way’. There are numerous survey research methods,...
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Conducting an Employee or Customer Survey In-House vs. Outsourcing
The ultimate goal of a successful research study is to obtain honest feedback from all participants that can be...
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Implementing a Profitable Customer Loyalty Program
Customer loyalty means everything in the business world, but the formula for success can be difficult to perfect. While...
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Customer Satisfaction Approaches: One Size Does Not Fit All
Books on business success can lead you to believe that a successful singular approach exists for satisfying customers,...
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Understanding Gaming Player Development in Winners and Losers
Understand the difference between winning and losing gaming customers and use this information to create more loyal and...
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Customer Engagement and Customer Loyalty. Cause or Effect?
Customers loyal to a place of business are repeat customers. Loyal customers are those customers who refer others to...
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