Customer Survey White Papers

As the leading drink supplier in the world, the Coca-Cola Company constantly seeks to improve existing products and...

It should have been a short telephone conversation. I dialed the 800 number for a cable carrier to find out why we had...

Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for...

There has traditionally been a lot of talk in the business community about Net Promoter Score® (NPS) which is known to...

One of our clients enjoys cooking and entertaining. When he has family or friends over for dinner it is not just a meal,...

One of our organizational psychologists at the National Business Research Institute (NBRI) shared that most weekday...

In today’s highly competitive market, tracking patient satisfaction levels is absolutely critical to practice success....

Subjective Measures of Success Are Just as Important as Objective Measures. In both profit and non-profit debt...

Most of us like to be liked. We tend to present ourselves in a favorable light; we do not like to appear ill-informed or...

Air travel gives you an excellent opportunity to people watch, something that social scientists and lay persons alike...

Whether you are considering conducting your first customer survey or you have been conducting them for years, there are...

When designing questionnaires, the order of items on the questionnaire creates a context, or meaning, for the entire...

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