Customer Survey White Papers

Market Research Supports Business Decisions
As the leading drink supplier in the world, the Coca-Cola Company constantly seeks to improve existing products and...
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Measuring Customer Service
It should have been a short telephone conversation. I dialed the 800 number for a cable carrier to find out why we had...
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Minimize Errors in Survey Research
Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for...
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Net Promoter: Useful Tool or Outdated Metric?
There has traditionally been a lot of talk in the business community about Net Promoter Score® (NPS) which is known to...
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No Fail Recipe for Survey Research
One of our clients enjoys cooking and entertaining. When he has family or friends over for dinner it is not just a meal,...
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Obtaining an Accurate Forecast for Your Business
One of our organizational psychologists at the National Business Research Institute (NBRI) shared that most weekday...
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Patient Satisfaction Surveys Should Focus on Meaningful Information
In today’s highly competitive market, tracking patient satisfaction levels is absolutely critical to practice success....
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Perceptions Equal Reality in Consumer Debt Counseling
Subjective Measures of Success Are Just as Important as Objective Measures. In both profit and non-profit debt...
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Please You, Please Me
Most of us like to be liked. We tend to present ourselves in a favorable light; we do not like to appear ill-informed or...
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Prepare Your Business for Takeoff with a Customer Survey
Air travel gives you an excellent opportunity to people watch, something that social scientists and lay persons alike...
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Proactive Use of Customer Surveys Increases Profits
Whether you are considering conducting your first customer survey or you have been conducting them for years, there are...
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Questionnaire Context, Order, and Meaning
When designing questionnaires, the order of items on the questionnaire creates a context, or meaning, for the entire...
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