Customer Survey White Papers

As the leading drink supplier in the world, the Coca-Cola Company constantly seeks to improve existing products and...

It should have been a short telephone conversation. I dialed the 800 number for a cable carrier to find out why we had...

Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for...

There has been a lot of talk in the business community about Net Promoter Score® (NPS) which is supposed to be a...

My spouse and I enjoy cooking and entertaining. When we have family or friends over for dinner it is not just a meal, it...

Most weekday mornings I get up around 5:00 A.M. to get ready for my work day. Part of my morning routine involves...

In today’s highly competitive market, tracking patient satisfaction levels is absolutely critical to practice success....

Subjective Measures of Success Are Just as Important as Objective Measures. In both profit and non-profit debt...

Most of us like to be liked. We tend to present ourselves in a favorable light; we do not like to appear ill-informed or...

Air travel gives you an excellent opportunity to people watch, something that social scientists and lay persons alike...

Whether you are considering conducting your first customer survey or you have been conducting them for years, there are...

When designing questionnaires, the order of items on the questionnaire creates a context, or meaning, for the entire...

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