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Customer Survey White Papers

Market Research Supports Business Decisions banner
Market Research Supports Business Decisions

As the leading drink supplier in the world, the Coca-Cola Company constantly seeks to improve existing products and...

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Measuring Customer Service

It should have been a short telephone conversation. I dialed the 800 number for a cable carrier to find out why we had...

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Minimizing Errors in Survey Research banner
Minimizing Errors in Survey Research

Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for...

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Net Promoter: Revolutionary Tool or Fad? banner
Net Promoter: Revolutionary Tool or Fad?

There has been a lot of talk in the business community about Net Promoter Score® (NPS) which is supposed to be a...

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No Fail Recipe for Survey Research banner
No Fail Recipe for Survey Research

My spouse and I enjoy cooking and entertaining. When we have family or friends over for dinner it is not just a meal, it...

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Obtaining an Accurate Forecast for Your Business banner
Obtaining an Accurate Forecast for Your Business

Most weekday mornings I get up around 5:00 A.M. to get ready for my work day. Part of my morning routine involves...

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Patient Satisfaction Surveys Should Focus on Meaningful Information banner
Patient Satisfaction Surveys Should Focus on Meaningful Information

In today’s highly competitive market, tracking patient satisfaction levels is absolutely critical to practice success....

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Perceptions Equal Reality in Consumer Debt Counseling banner
Perceptions Equal Reality in Consumer Debt Counseling

Subjective Measures of Success Are Just as Important as Objective Measures. In both profit and non-profit debt...

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Please You, Please Me banner
Please You, Please Me

Most of us like to be liked. We tend to present ourselves in a favorable light; we do not like to appear ill-informed or...

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Preparing Your Business For Takeoff with a Customer Survey banner
Preparing Your Business For Takeoff with a Customer Survey

Air travel gives you an excellent opportunity to people watch, something that social scientists and lay persons alike...

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Proactive Use of Customer Surveys Increases Profits banner
Proactive Use of Customer Surveys Increases Profits

Whether you are considering conducting your first customer survey or you have been conducting them for years, there are...

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Questionnaire Context, Order, and Meaning banner
Questionnaire Context, Order, and Meaning

When designing questionnaires, the order of items on the questionnaire creates a context, or meaning, for the entire...

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