Customer Survey White Papers
Customer Service Drives Financial Performance
How would you define and describe customer service? Not easy is it, although we certainly know it when we see, feel, or...
Read more »Customer Surveys - A Scientific Approach to Increasing Repeat Business
Repeat business from loyal customers plays a vital role in the success of most businesses, as satisfied customers are...
Read more »Customer Surveys: Are You Something Special in the Air?
The airline industry has flown straight into a storm of problems. Cost-cutting, security concerns, and economic...
Read more »Don't Get Buried in Customer Data...Use It!
Don’t blame your CRM technology. Be smarter about collecting and using your data. With the advent of customer...
Read more »Gaming Establishments Use Research to Competitive Advantage
As gaming establishments have increased in number, so has the competition between them. As competition increases it...
Read more »Getting the Most Out of Your Customer Research
Regularly surveying customers is a common practice among successful companies. Customer research is a complicated...
Read more »Here Today and Gone Tomorrow: Preventing Business Failure
How do you feel about trees? Some people find them to be too much upkeep. They don’t want to rake piles of leaves in the...
Read more »Holiday Shoppers Don't Want a Web of Confusion
The Customer Loyalty Clause: Keep Online Holiday Shoppers Smiling In the mid-1990s, Amazon, Dell, and Cisco systems were...
Read more »How are you today? Find out with Customer Surveys
How are you today? This seems like such a simple question; one that we have all answered thousands of times. But have...
Read more »How Customer Service Drives Customer Loyalty
Think back to your most positive customer service experience. What made it such a good one? Now, think about your worst...
Read more »How to Avoid Destruction
In Irving, Texas, Texas Stadium, past home of the Dallas Cowboys for 38 seasons, was destroyed. Over 20,000 people came...
Read more »How To Build Customer Loyalty in an Internet World
IF YOU REALLY want customers to keep coming back, then toss out those glossy brochures from vendors looking to sell you...
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