Get Started nav toggle

Customer Survey White Papers

Revealing Hidden Threats to Your Business banner
Revealing Hidden Threats to Your Business

I grew up in a cold climate in the northern United States. I learned to drive in snowy and icy conditions. My parents...

Read more »
Seven Habits of Successful Customer-Based Firms banner
Seven Habits of Successful Customer-Based Firms

What makes a successful customer-based initiative tick? Over the last three decades, our consultants have helped...

Read more »
Strengthen Working Relationships With Customer Surveys To Impact Your Business Outcomes banner
Strengthen Working Relationships With Customer Surveys To Impact Your Business Outcomes

The management of a major retail bank was concerned about statistics that suggested a gradual weakening of customers’...

Read more »
Survey Questionnaire Basics banner
Survey Questionnaire Basics

A questionnaire is the mainstay of survey research, used most often to gather information from large numbers of...

Read more »
Survey Solutions to Customer Loss banner
Survey Solutions to Customer Loss

Businesses lose customers across many industries. While this is a natural market event, more and more companies struggle...

Read more »
Surveys from Stakeholders Make Good Business Sense banner
Surveys from Stakeholders Make Good Business Sense

Businesses around the world have discovered that engaging stakeholders is a competitive advantage and an integral part...

Read more »
Taking Your Business to 'Best in Class' Success banner
Taking Your Business to 'Best in Class' Success

I wear multiple ‘hats’. I am an organizational consultant, a professor, and a student working on a second Ph.D. As I am...

Read more »
The Value of Longitudinal Survey Research banner
The Value of Longitudinal Survey Research

Decision makers in organizations often use questionnaires, interviews, or focus groups to gather information at one...

Read more »
The Value of Surveying Employees and Customers banner
The Value of Surveying Employees and Customers

When you go into the office tomorrow, look around. How many employees appear to be engaged in their work? And, how many...

Read more »
The Winning Business-Employee-Customer Link banner
The Winning Business-Employee-Customer Link

In recent years, many in the academic and popular business press have grabbed hold of a very impactful...

Read more »
Use Customer Surveys to find out What Keeps Us Going Back? banner
Use Customer Surveys to find out What Keeps Us Going Back?

Have you stayed at a hotel recently? Was the staff attentive? Was the room clean? Were the halls quiet? How was the...

Read more »
Using Applied Science to Prevent Loss of Customers and Profits banner
Using Applied Science to Prevent Loss of Customers and Profits

Each customer is an investment and represents hours of marketing efforts and expenditures. Each customer lost represents...

Read more »