Market research surveys are a powerful tool used to make a company more successful, but they don’t simply appear out of the blue. A great deal of thought has to go into its design for this type of survey to be useful. This can be an extremely complex proposition for someone who does not have…
Measuring and maximizing the return on investment (ROI) of market research is an important goal of most organizations. Various criteria are used to justify investments. The percentage of annual return and the payback period are important considerations when deciding how much to invest in market research. Management often feels comfortable with a 30 percent annual…
Without market research, it would be nearly impossible to successfully grow a business. Market research survey(s) obtain key insights about the target population, such as what products will be popular, what services matter most, what demographics make up the population, and much more. This information can then be used to build advertising and marketing campaigns,…
Great ideas are critical for the development of a successful business, but they are not the entire equation. Implementing the business idea is just as important. Learning about the specific demographic that will be marketed to offers essential insights that cannot be replicated by looking only at national trends. Market research surveys are perfect for…
If you have never conducted a market research survey about your business, you are missing out on incredibly valuable insights that will help you address weaknesses and gain a powerful advantage over your competition. Market research surveys gather critical information that you can use to analyze the size of your market, its need for your…
Well-crafted market research surveys and the rapid action plans that result from them are at the heart of any successful new marketing effort. The first step in creating and implementing a robust market research survey is listening –collaborate with our trained researchers to determine the end goal and map out a path to get there. Market…
Market research is not an old technique; it can be traced back to the 1920’s when the radio industry began realizing the power of demographics. But even as recently as 15 years ago, companies could talk themselves into thinking that they didn’t need to conduct market research in order to reduce operating costs. But with…