Why Public Opinion Plays a Big Role in Election Results

Why Public Opinion Plays a Big Role in Election Results

Potential voters need to know who you are and what you stand for whether you are running for president of the United States or a local school board position. Voters need to believe you have their best interests at heart to a greater extent than your opponent does. To find out where you stand when…

The Power of Political Research

The Power of Political Research

Two events at the top of news reports right now put a fine point on the power of political research. In one case, people are using it expertly to joust with one another. And in the second case, no political research was performed, and massive fallout has tarnished a prestigious brand. In the first case,…