Why Public Opinion Plays a Big Role in Election Results

Why Public Opinion Plays a Big Role in Election Results

Potential voters need to know who you are and what you stand for whether you are running for president of the United States or a local school board position. Voters need to believe you have their best interests at heart to a greater extent than your opponent does. To find out where you stand when…

The Power of Political Research

The Power of Political Research

The next Presidential election will be here before you know it. The candidates have been preparing for years in some cases, perfecting their speaking skills and narrowing their focus on the key issues. Behind the candidates, are mountains of research that their campaign teams have prepared to understand what attributes and positions voters want a…

NBRI Presents Paper at Oxford University

Dr. Cynthia Shinabarger Reed, an Organizational Psychologist with the National Business Research Institute (NBRI) recently presented a paper at Oxford University for a session of the Oxford Round Table. The paper “A Survey of Perceptions of Attitudes Toward and Trust in United States Government” covered the results of a study conducted by NBRI. The Oxford…