Feedback from customers and employees entails the accurate measurement, analysis, and reporting of human thinking: those often messy and mysterious psychological constructs of attitude, opinion, and belief that cause human behavior. As such, customer surveys, employee surveys, and market research must first and foremost be recognized as scientific, psychological research. When the principles of scientific discovery are applied to surveys, the path becomes clear: the result is changed thinking that changes behavior!
Want to increase your employees’ productivity, engagement, and loyalty? Want to increase your customers’ willingness to recommend your business, increase their rate of return and spend, and increase their loyalty?
To achieve changes in behavior from survey research, it is important to be an expert in psychological research, like the professionals at NBRI. We manage factors such as the validity of the questions, validity of the scale, and validity of the data; we manage your sample sizes, confidence levels, sampling error, and response rates by population and deployment method; we ensure your survey and data are unbiased, and provide pure, clean facts about the thinking of your populations; and, we save you time and money by conducting your scientific, psychological research study properly the first time, and every time!