Survey Topics

Here are some common employee survey topics:

• Benefits & Compensation
• Career Development
• Climate & Culture
• Communications
• Employee Engagement
• Ethics
• Fairness
• Fulfillment
• Human Resources
• Inclusion
• Intent to Stay
• Job Satisfaction
• Job Training
• Learning & Development
• Management Style
• Organizational Change
• Performance Evaluations
• Purpose/Alignment
• Recognition
• Supervision
• Teamwork
• Values
• Vision
• Work-Life Balance
• Working Relationships

NBRI customer surveys may include the following topics:

• Account Team
• Branding
• Communications
• Company Behavior
• Company Image
• Competitive Position
• Customer Care
• Customer Engagement
• Customer Loyalty
• Customer Satisfaction
• Customer Service
• Ethics
• Intent to Return
• Invoicing & Statements
• Products
• Quality
• Responsiveness
• Services
• Technical Support
• Website

The following are common market research topics:

• Advertising
• Brand Awareness
• Brand Image
• Brand Strategy
• Competition
• Distribution
• M&A Opportunity Evaluation
• Market Entry
• Packaging
• Price Point
• Pricing Strategy
• Product Features
• Product Innovation
• Target Market
• Win/Loss Analysis

Gaming & hospitality surveys typically include these topics:

• Casino Environment
• Casino Services
• Competitor Rewards Program
• Customer Engagement
• Customer Loyalty
• Customer Satisfaction
• Entertainment
• Executive Hosts
• Food & Beverage Services
• Friendliness & Helpfulness
• Hotel Services
• Intent to Recommend
• Intent to Return
• Overall Satisfaction
• Percent of Wallet
• Rewards Program
• Safety Performance
• Security Personnel
• Service Recovery
• Share of Wallet
• Telephone Operators
• Valet Parking
• VIP Services
• Wait Time
• Website

Healthcare surveys may include the following topics:

• Bedside Manner
• Communications
• Competitive Position
• Customer Service
• Ethics
• Healthcare Delivery
• Healthcare Products
• Healthcare Quality
• Healthcare Services
• Hospital Behavior
• Hospital Image
• Invoicing & Statements
• Job Training
• Patient Loyalty
• Professional Conduct
• Staff Behavior
• Teamwork
• Technology
• Values
• Vision

These topics are often included in political research surveys:

• Business & Labor
• Candidate Support
• Civic Engagement
• Consumer Behavior
• Drugs
• Economic Issues
• Family Life
• Foreign Affairs & Policy
• Healthcare
• Immigration
• Income
• Issue Priorities
• National Security
• Political Events
• Political Process
• Presidential Approval
• Privacy
• Public Policy
• Religion
• Role of Government
• Social Issues
• Student Loans
• Taxes
• Trade Policy
• Wars