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Survey Topics

NBRI consultants select survey topics and questions based on management goals and problems. Clients can also specify their own topics of interest. Below are some commonly-used survey topics, though not an exhaustive list.

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Employee Survey Topics

Employee Survey Topics

Here are some common employee survey topics:

  • Benefits & Compensation
  • Career Development
  • Climate & Culture
  • Communications
  • Employee Engagement
  • Ethics
  • Fairness
  • Fulfillment
  • Human Resources
  • Inclusion
  • Intent to Stay
  • Job Satisfaction
  • Job Training
  • Learning & Development
  • Management Style
  • Organizational Change
  • Performance Evaluations
  • Purpose/Alignment
  • Recognition
  • Supervision
  • Teamwork
  • Values
  • Vision
  • Work-Life Balance
  • Working Relationships
Learn more about employee surveys
Customer Survey Topics

Customer Survey Topics

NBRI customer surveys may include the following topics:

  • Account Team
  • Branding
  • Communications
  • Company Behavior
  • Company Image
  • Competitive Position
  • Customer Care
  • Customer Engagement
  • Customer Loyalty
  • Customer Satisfaction
  • Customer Service
  • Ethics
  • Intent to Return
  • Invoicing & Statements
  • Products
  • Quality
  • Responsiveness
  • Services
  • Technical Support
  • Website
Learn more about customer surveys
Market Research Topics

Market Research Topics

The following are common market research topics:

  • Advertising
  • Brand Awareness
  • Brand Image
  • Brand Strategy
  • Competition
  • Distribution
  • M&A Opportunity Evaluation
  • Market Entry
  • Packaging
  • Price Point
  • Pricing Strategy
  • Product Features
  • Product Innovation
  • Target Market
  • Win/Loss Analysis
Learn more about market research
Gaming & Hospitality Survey Topics

Gaming & Hospitality Survey Topics

Gaming & hospitality surveys typically include these topics:

  • Casino Environment
  • Casino Services
  • Competitor Rewards Program
  • Customer Engagement
  • Customer Loyalty
  • Customer Satisfaction
  • Entertainment
  • Executive Hosts
  • Food & Beverage Services
  • Friendliness & Helpfulness
  • Hotel Services
  • Intent to Recommend
  • Intent to Return
  • Overall Satisfaction
  • Percent of Wallet
  • Rewards Program
  • Safety Performance
  • Security Personnel
  • Service Recovery
  • Share of Wallet
  • Telephone Operators
  • Valet Parking
  • VIP Services
  • Wait Time
  • Website
Learn more about gaming & hospitality surveys
Healthcare Survey Topics

Healthcare Survey Topics

Healthcare surveys may include the following topics:

  • Bedside Manner
  • Communications
  • Competitive Position
  • Customer Service
  • Ethics
  • Healthcare Delivery
  • Healthcare Products
  • Healthcare Quality
  • Healthcare Services
  • Hospital Behavior
  • Hospital Image
  • Invoicing & Statements
  • Job Training
  • Patient Loyalty
  • Professional Conduct
  • Staff Behavior
  • Teamwork
  • Technology
  • Values
  • Vision
Learn more about healthcare surveys
Political Research Topics

Political Research Topics

These topics are often included in political research surveys:

  • Business & Labor
  • Candidate Support
  • Civic Engagement
  • Consumer Behavior
  • Drugs
  • Economic Issues
  • Family Life
  • Foreign Affairs & Policy
  • Healthcare
  • Immigration
  • Income
  • Issue Priorities
  • National Security
  • Political Events
  • Political Process
  • Presidential Approval
  • Privacy
  • Public Policy
  • Religion
  • Role of Government
  • Social Issues
  • Student Loans
  • Taxes
  • Trade Policy
  • Wars
Learn more about political research
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