FOCUS Brands Achieves NBRI Employee Satisfaction Excellence Recognition
NBRI welcomes FOCUS Brands to our Circle of Excellence for Employee Satisfaction, recognizing this multi-brand restaurant franchising company’s commitment to exceptional workforce experiences. FOCUS Brands, parent company of beloved brands including Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s, has demonstrated that franchising excellence begins with engaged employees.
In the highly competitive quick-service restaurant industry, employee satisfaction directly impacts customer experience, brand reputation, and franchise performance. FOCUS Brands’ achievement of scores at or above the 75th percentile in NBRI’s employee satisfaction assessment reflects a company-wide culture that prioritizes workforce well-being.
Through NBRI’s survey research methodology, FOCUS Brands gained insights into the specific drivers of satisfaction across their diverse brand portfolio. Using ClearPath Analytics, their leadership identified actionable opportunities to improve career development, recognition programs, and workplace culture—elements that resonate particularly in the hospitality sector.
This Circle of Excellence Award validates FOCUS Brands’ people-first strategy. For franchise organizations and multi-brand companies seeking to improve employee satisfaction metrics, FOCUS Brands demonstrates how systematic feedback collection and data-driven action planning produce measurable results.
To qualify for this honor, the organization must score at or above the 75th percentile when measured against NBRI’s Benchmarking Database and/or must improve 5 normative percentiles in total company score over the last survey.
“FOCUS Brands began the Best Practice of Continuous Improvement with their first Employee Survey in 2003. Through continued employee survey research and targeted action, FOCUS Brands has realized great gains in employee engagement, which drives customer satisfaction, which in turn has sustained their impressive financial growth,” said Dr. West.
NBRI conducts science-based Employee, Customer, and Market Research for businesses, and uses this data to help organizations leverage these human insights to make improvements to operations and strategy. With extensive experience across industries, NBRI’s research teams provide clients a combination of deep industry knowledge and expert advice. NBRI’s mission is to help its clients set new standards of excellence in their industries. NBRI offers full-service business research and consulting ensuring NBRI clients focus on the most impactful issues to improve performance and unlock growth.
FOCUS Brands is the franchisor and operator of over 2,100 ice cream stores, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and 32 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on military bases and in certain international markets.
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FOCUS Brands
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