Customer Surveys

Assess Engagement and Maintain Your Competitive Advantage.

Customer Surveys

Customer Surveys allow you to collect valuable data from your customer base.  If your organization does not have a process in place to gather this invaluable information, it should do so quickly with the help of a customer survey.  By listening to the voice of your clientele, you are ideally situating your organization to develop or maintain a competitive advantage.

NBRI’s Customer Surveys provide business leaders with critical input for short- and long-term strategy development.  They also help the organization develop or enhance products and services, establish policy and procedure decisions, reward employee behavior, and much more.

NBRI’s Customer Surveys help organizations:

  • Boost sales.
  • Identify competitive strengths and weaknesses.
  • Gain a competitive advantage.
  • Understand customer perceptions of your brand.
  • Improve the customer experience.
  • Build customer loyalty and strong relationships.
  • Inform decisions based on your entire customer base, not a handful of highly-vocal customers.
  • Drive business growth.
  • Assess customer interest in a new product or service.

NBRI makes the data collection process efficient and effective, whether you choose to survey by paper, telephone, or online.  Our expertise ensures confidence in the quality of data you receive.  We work with you to generate data reports and run analysis that allow you to easily and immediately understand key differences in your customer groups.

Case Study: Customer Survey

The action plan ensured high quality customer service to existing and future customers.

A Fortune 500 retailer contacted NBRI to assist them with a particularly critical customer survey.  The client had recently acquired the assets and operations of an international Fortune 500 retailer and was concerned how this acquisition might impact customer satisfaction and customer service.

One of the key concerns was that each operation had different definitions of excellent customer service and how this customer service should be delivered.  To reconcile some of these differences, the focus turned toward understanding what actual customers expected from their retailer as well as how the ideal customer experience might differ across regions, countries, and continents.

NBRI designed and deployed the customer survey in 14 different languages, collecting enough responses to achieve valid data for all regions (with a 95% confidence level and a 5% sampling error), and ran ClearPath Analytics to identify key customer concerns.  Data analysis revealed that the desired customer experience did differ across regions.  While this was anticipated, the data here offered indisputable proof; proof that was essentially a prerequisite to the development of training programs and marketing strategies.

NBRI recommended the results of the survey should be communicated to all employees and training should occur at two levels:  at the corporate level to emphasize commonalities and ensure consistency in the quality of service across all regions, and at the regional level by regional personnel to ensure employee behaviors aligned with the expectations of the area’s customer group.

Both the findings and recommendations were presented to corporate management.  An action plan was then implemented to ensure the company would be able to consistently deliver high quality customer service to its existing and future customers.

Related Surveys

Customer Satisfaction Surveys

Measure factors that directly affect company growth and profitability.

Customer Experience Surveys

Take an in-depth look at your customer service personnel, your sales assistance personnel, your warranties, your website, and all ground-level customer interaction.

Customer Loss Review Surveys

Identify the root causes of why customers leave so that direct action can be taken to stop the devastating effects of customer loss.

Customer Pulse Surveys

Permit an immediate understanding of current customer service levels as well as the probability of referrals.