Measurement, analysis, and reporting of human behavior.
ClearPath Research helps you access the data you need to make meaningful organizational change.
Customer surveys, employee surveys, and market research must first and foremost be recognized as scientific, psychological research. Feedback from customers, employees, and markets entails the accurate measurement, analysis, and reporting of human thinking: the psychological constructs of attitude, opinion, and belief that cause human behavior. When the principles of scientific discovery are applied to survey research, the result is changed thinking that changes behavior!
Want to increase your employees’ productivity, engagement, and loyalty? Want to increase your customers’ willingness to recommend your business, increase their rate of return and spend, and increase their loyalty? To achieve changes in behavior from survey research, it is important to be an expert in psychological research, like the professionals at NBRI. We manage factors such as:
- Validity of the survey questions
- Validity of the survey scale
- Validity of the data
- Sample sizes
- Confidence levels
- Sampling error
- Response rates by population and deployment method
We ensure your survey and data are unbiased, and provide pure, clean facts about the thinking of your populations; and, we save you time and money by conducting your research study properly the first time, and every time!