Gaming & Hospitality Questions Quiz
Pick the Best Questions
Survey questions are most often statements and by far the most popular rating scale asks respondents to rate their agreement with the statements.
For each of the following pairs of statements, select the one with the best wording such that it will not contaminate the response, or select “no difference” if you believe they are equally well-worded.
The bad question is suggestive because it includes the word "excitement", which will invoke a more extreme response. Inquiring about the atmosphere will net a less biased response.
While the phrasing of "play where I stay" is appealing in the bad question, it may be a bit unclear for people who are not gamers and "in-the-know". Also, there will inevitably be times when a guest prefers to gamble at another hotel/casino and we are inviting people to put a disproportionate focus on these occurrences by the use of the word "always".
Recall for the online booking process may be quite poor. We should only ask respondents things they can accurately respond to. They may have booked their room many months ago, and no longer recall what their expectations were.
The bad question is double-barreled, as it singles out two different groups that have the potential to be evaluated very differently. Respondents may feel cleaning staff were friendly, but receptionists were not. The bad question should be broken out into two separate questions. One to address receptionists and one to address cleaning staff.
The bad question is subjective - "long distance" is undefined. It is also suggestive - people may respond favorably to the idea of travel, but be hesitant to actually do so. The good question is a better choice because past behavior is the best predictor of future behavior and flying defines the magnitude of the trip.
The bad question is suggestive, and potentially exclusionary. A respondent may say "yes" because they have only been to Las Vegas. Another may not have been, but would respond favorably based on reputation.