Customer surveys are a great tool for learning more about how to improve an organization. Sadly, many companies neglect the potential benefits that come from using a professional to analyze their survey results. Here are five benefits that companies can depend upon when they use trained personnel to interpret their survey data.
1. Identification of insights that might be overlooked
Those who lack the experience and expertise of trained professionals with survey analytics and statistics have a greater chance of accidentally overlooking key insights. Those experienced in analytics are able to review the survey results and ensure that all relevant data is discovered and carefully examined. The goal is to be sure you learn everything possible from the survey research.
2. Errors are minimized
Professionals trained in the analysis of survey results have the same degree of industry knowledge in statistics and data that other professionals have in their particular industries. Just as people can trust marketing professionals to advertise their company more than they trust themselves, so should companies trust professionals to analyze their survey results. Professionals minimize the likelihood of errors and make sure that nothing is left unexamined.
3. More thorough reports
Given the experience that professionals have exploring survey data, they are able to generate more thorough reports. The reports will emphasize insights that the organization might have overlooked. Companies can confidently use the reports to gain a better understanding of the survey data to improve customer satisfaction.
4. Faster analysis
An experienced team of professionals are able to dedicate their time to performing the analysis. This results in faster and more thorough answers, allowing you to begin making important improvements to your organization as quickly as possible.
5. Revenue improvements
One of the biggest reasons people cite for not hiring a professional research firm is cost. However, incredible insight from a more thorough analysis performed by professionals pays for itself many times over and helps to improve your bottom line. Since you will have actionable advice and concrete information about the attitudes, opinions, and beliefs of your customers, you will be able to better meet your buyers’ needs.
Customer surveys are a great way to learn about the customer experience and what buyers are looking for from your company. However, collecting the data is only the first step of the process. Properly analyzing the survey results and determining how to use the information is equally important. Then, professionals help companies quickly move from data to action, ensuring improvements are made in the shortest time possible.
NBRI helps companies just like yours become global leaders by combining powerful research with deep analytics. If you’re ready to join their ranks, here’s how we can help: