Why the Right Methodology Matters More Than Ever
At NBRI, we believe a survey is only as strong as the methodology behind it. That’s why we never take a one-size-fits-all approach. Every organization has its own communication style, operational realities, and customer dynamics—and your survey methodology should reflect that.
We evaluate your audience and objectives to recommend the approach that delivers the highest response rates and most reliable insights. As part of this process, our proprietary method helps us identify and refine the messaging that resonates most with your workforce and customers, ensuring every outreach is optimized for engagement. Seniority-based or traditional workforces and customers often engage more effectively with paper surveys, while digitally native environments gravitate toward online formats. These distinctions matter—and honoring them ensures every voice is heard.
By aligning methodology with the nature of your target respondent, we help you capture richer data, reduce friction for participants, and drive more actionable outcomes. It’s how we deliver research that doesn’t just measure engagement and experience—but moves the needle.
Paper Surveys: Still Effective for Many Audiences
While digital tools dominate the conversation, paper surveys remain a trusted method for many of our clients, especially in senior healthcare, manufacturing, and transit environments.
When respondents don’t sit at desks or regularly check email, paper delivers. It’s not outdated, it’s intentional. At NBRI, we always begin with the respondent in mind, then build the right methodology around them. Whether it’s guiding leadership strategy or choosing the right survey format, NBRI’s approach begins with listening. That’s why even in a digital-first world, paper surveys continue to deliver value for the right audiences.
Meet the Team: Andrea Morris
HR Lead Administrative & Telephone Interviewer Supervisor
How long have you worked for NBRI?
March 2018, 7.5 years.
What are some of your professional interests?
Business management, data entry, and psychology.
What is your favorite part of the job?
Helping clients and employees, staying busy with a variety of tasks, experiencing something different every day, and being a listening ear for clients and employees through surveys and feedback.
What are your outside interests?
God, cooking, spending time with my family, helping people, and movies and TV shows.
What, in your view, makes NBRI different?
We work with our clients and make the surveys specific to them and their industries. This allows us to get a whole picture of what is going on. This is very important to me, as I love helping people and not everyone or thing needs the same thing.
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