When you’re running a business, there are a lot of variables that you can control: how many employees you hire, what hours to keep your doors open, and how to approach your advertising and marketing campaigns. How customers react to your business decisions is a different story. It is impossible to predict how your decisions will affect customer behavior unless you’ve made it a point to make them an active part of the process. One way to accomplish this is by conducting surveys.
Customer surveys can help you figure out what your customers think about a variety of topics, including employee behavior, communications, products, the sales process, service and support, and your website because the best way to find out what a customer is thinking is to ask. Once you know what they think, the easier it is to predict what they will do.
Developing the right question set is crucial to the success of the survey. NBRI provides you with standardized topics and questions to get just the information you need to make those important business decisions. The customer survey should be short and informative, with a clear objective in mind, and can be conducted online, on paper, or on the telephone. NBRI can consult with you about the number of questions, topics, and amount of time the survey should take, as well as how to ensure your survey is valid and the data obtained is representative of the thinking of the majority of your customers.
Bringing Real Results
NBRI customer surveys do more than provide “nice-to-know information;” they have an excellent track record of helping companies boost sales, get a true feel for how customers see your brand, and understand how your customers really think. With the ability to conduct surveys in 75+ different languages, you can be confident that the results of the survey will reflect the true diversity of your customer base. The critically important information obtained through an NBRI customer survey drives business growth and informs decisions.
Since 1982, NBRI has led the industry in knowledge and experience in business research and has grown to become one of the most highly respected companies of its kind in the world. NBRI provides ClearPath Analytics and ClearPath Action to ensure you get the most out of your data and leverage NBRI’s Best in Class research to dramatically improve your financial performance.
NBRI helps companies just like yours become global leaders by combining powerful research with deep analytics. If you’re ready to join NBRI’s Circle of Research Excellence, here’s what to do next: