FAQ: About NBRI

Could I have a quick overview on what I could learn with NBRI?

NBRI is not your typical survey research firm. We offer a full range of services from do-it-yourself out-of-the-box questionnaires and solutions to full-service turnkey solutions where we work closely with you to ensure your survey questions are aligned with current organizational conditions and concerns. We then conduct meaningful analyses and give you grounded, practical, and expert advice on how to address issues highlighted by your survey data. We will be there with you to guide you through every step of the process, and we can do all of this at some of the most competitive rates in the industry. Ultimately, the data you receive from NBRI will allow you to directly compare your performance with that of your competitors and immediately take action on the results of your survey.

Are you concerned your best and brightest talent might be lured away by your competitors? NBRI can tell you how your compensation compares to your competitors, whether your employees are inclined to stick around, and what is causing them to stay. By understanding these things, you can ensure your company is retaining the best and the brightest.

Do you want to know if your customer service is more responsive than your competitors? NBRI can tell you that as well. We can also pinpoint whether customer service or product failures are most strongly associated with faltering customer satisfaction. By empowering you with information, we give you the ability to make positive, lasting, and meaningful change.

How is NBRI different from other business research firms?

The breadth of our offerings. NBRI offers a full range of survey research products and services for large enterprises, small businesses, and individuals. We offer a Do-It-Yourself survey platform, full-service research services, and a full suite of consulting services provided by organizational psychologists.

Dimension	Consultative / customized firm like NBRI	Large software-first platforms
Primary value proposition	Help the client measure, interpret, prioritize, and improve employee/customer experience	Provide technology to deploy, analyze, and manage surveys
Customization	Survey methodology, questions, analysis, reporting, and recommendations can be tailored to the organization’s objectives	Highly configurable, but customization is largely something the client designs and manages
Project management	White-glove: planning, survey design, administration, follow-up, analysis, reporting, presentation	Client typically owns much of the project execution, with varying levels of vendor support
Subject-matter expertise	Experienced consultants bring external perspective and expertise in survey methodology, EX/CX, benchmarking, and organizational improvement	Primarily a technology platform; expertise is available through services/partners, depending on engagement
Senior-level access	Senior subject matter experts and consultants directly involved in the engagement and executive discussions	Software platform is scalable; consulting support is a separate service layer if available
Interpretation	Consultant helps answer “What does this mean, what matters most, and what should we do to move the needle?”	Analytics help answer “What happened?”; interpretation/action planning may remain the client’s responsibility
Reporting	Executive summaries can translate findings into a concise leadership narrative	Strong dashboards and reporting capabilities; client often builds/maintains the reporting architecture by themselves
Change management	Explicit focus on turning findings into organizational action and measurable improvement	Workflow/action-planning capabilities exist, but implementation/change management may require internal resources or additional consulting

What about consulting fees?

NBRI offers a range of services from do-it-yourself to turnkey full service survey research to high-end in-person consulting. Your NBRI Project Team is with you every step of the way from assessment through action. We are invested in your success because when you succeed, NBRI succeeds.

Why NBRI?

Reasonable pricing for high-quality data collection, deep analytics, clear, concise reporting and all-inclusive consulting, coupled with excellent customer care, make NBRI the best choice for all of your survey research needs.