Survey Research

Can Survey Research Increase Profits?

Yes! Employees directly impact customer experiences and customer loyalty directly impacts the bottom line. This series of relationships is known as the Employee-Customer Profit Chain. When employees are not engaged,…

What Should the Survey Respondent Experience for an Online Survey Launch?

The survey and all communication pieces should be branded for your organization. Each survey recipient should receive an Announcement email. Sending an announcement will boost response rates, allow bounced email…

Are There Best Practices in Survey Research?

Feedback from customers and employees entails the accurate measurement, analysis, and reporting of human thinking:  those often messy and mysterious psychological constructs of attitude, opinion, and belief that cause human…

What is the Scientific Psychological Survey Research Process?

The first step in creating a survey is the most important. At this stage, you must decide who will create the content of the survey. This process avoids two very…

What is Scientific Psychological Survey Research?

Scientific Psychological Survey Research is often viewed as a mysterious and complex task. However, survey research relates to the numerous human dynamics that are universal to all organizations in all…

How Should I Develop a 360 Degree Feedback Assessment?

There are three steps to this process:  sample identification, questions development, and administration. After the targets of the 360 assessments have been determined, you must then identify the appropriate parties…

How Often Should I Conduct Survey Research? I Have a Fairly Large Population I Would Like to Survey. What Should I Do?

When it comes to conducting survey research, you might think the more frequently you collect data, the better. Unfortunately, this isn’t always the case. Surveying a group repeatedly at close…

My Organization is Thinking of Conducting an Employee Satisfaction Survey Internally. Is This a Good Idea?

It is certainly possible to develop and conduct employee satisfaction surveys internally. However, it might not be the best decision because it comes at the price of confidentiality. To ensure…

Can the Integrity of a Customer Survey be Impacted by Self-Administration?

Oh yes indeed!  Let’s take some lessons from a case study. An organization in the travel industry had outstanding reviews from all its clients on its self-administered customer surveys. Customer…

What Can I Really Learn From an Employee Survey?

The question here should be: “What can’t you learn?”  A well-designed employee survey can tell you just about everything. A good employee survey is a like a full-body checkup…for the…

How Does a Patient Satisfaction Survey Differ From Other Types of Surveys?

Patient Satisfaction Surveys are unique from other types of satisfaction surveys because there is usually a large client base and that client base is frequently comprised of non-repeat customers. This…

I Was Thinking of Conducting an Online Survey. What Do I Need to Know Before Rolling it Out?

An online survey is a great choice because it can be implemented quickly and it is cost-effective. It is also fairly simple to distribute the survey to respondents for completion.…

Why Should I Conduct a Customer Satisfaction Survey? I Think My Customers are Happy With me, Otherwise, They Wouldn’t Come Back.

If only things were that simple. Customer retention is not entirely contingent upon customer satisfaction. Retention can be a result the lack of available alternatives, apathy, or even contractual agreements.…

How Do We Reduce Employee Turnover?

An employee exit survey helps identify reasons for voluntary employee turnover. The cost of employee turnover can be extensive and high turnover can easily destroy profitability and decrease market share.…

How do Business to Business (B2B) Surveys Differ from Business to Consumer (B2C) Surveys?

When we think of customer surveys, we most often think of end-user or consumer surveys:  how was the service at a restaurant, did the service advisor respond in a timely…

Does Employee Engagement Start the First Day?

Yes!  Although significant time and effort goes into the hiring process to ensure the new hire is a good fit to the position and the organization, oftentimes little thought goes…

How Does an Internal Customer Survey Differ From Other Types of Employee Surveys?

There are a number of different types of employee surveys including engagement, satisfaction, onboarding, 360s, and exit surveys. Another type of survey deployed to employees is the internal customer survey.…

Do I Need To Survey All Employees?

With customer surveys, you can survey a sub-set of the customer base as long as the sample is representative of the overall population. However, with employees, factors other than validity…

I Have a Diverse Workforce. How Can I Survey My Employees Online?

An employee survey should be accessible to the employees and employees should be allowed time during work hours to complete the survey. In some work environments, online surveys are difficult…

How Do You Make a Survey Part of a Company’s Culture?

An employee or customer survey is a highly visible project. Many organizations are apprehensive about conducting surveys because they know action will be required to address the findings, and they…

What is Synergy and Why is it Important in Survey Research?

Most business people realize the imperative of surveying in order to obtain feedback from key stakeholders, but it is a widely overlooked fact that this is psychological research, the assessment…

Our New Property Has Been Open a Year. It’s Been Fairly Popular So Far. Would a Guest Satisfaction Survey Would Be A Waste of Money?

It seems like your business is doing well, and a hearty congratulations on that. However, all it takes is a slight slip in service to generate a few negative reviews…

How Long Does The Process Take?

ClearPath Feedback Management is an ongoing process complete with ClearPath Research, ClearPath Benchmarking, ClearPath Analytics, ClearPath Synergy, ClearPath Action, and ClearPath Financial.  The phases of the project vary in length depending…