How long should the survey be?

It is recommended that you include enough questions to obtain all of the information needed at one time. Using items that are short, concise, clearly written statements that get right to the point will only take seconds to read and rate. A 20 item survey should require about 5 minutes for someone with an 8th…

What is the general layout of a survey?

The heading of the first page of the survey includes your logo, company name, and survey name. Beneath the heading is an opening paragraph from a Senior Executive, the President, or the CEO about the process and why the survey is being conducted. Following this introduction are instructions for completing the survey, and any demographic…

How should a survey be constructed?

The order in which survey questions are presented may bias how subsequent questions are interpreted. Generally, the questions on an employee survey are presented in random order while the questions on a customer survey are presented in the order that services or product features are likely to have been experienced. The wording of survey questions…

What are the main issues I should consider when developing a guest survey?

When developing a guest survey, consider what deployment methods will allow you to quickly collect guest opinions. Response time is critical to ensure repeat or return business. If guests are unhappy with their stay or their experience at any point in the trip, it is highly likely they will not return or share their negative…

What factors should I consider when developing a customer service survey?

One of the first things to consider when developing a customer service survey is what you will do with the data when you collect it. Each question should have a purpose, and this purpose should link specifically to measuring or monitoring overall levels of service and/or guiding the organization’s direction and future growth. Unclear questions can…

What does a good customer survey look like?

A good, well-designed customer survey allows organizations to compare themselves against others and understand the items that have the greatest influence on customer experience. One of the most important things a customer survey should have is the capability to compare your organization with your competitors:  Are our customers happier with our products than our competitor’s…

What about open-ended survey questions?

Some customers want to ask one or more general, open-ended questions at the end of the survey. This can prove beneficial, especially when management drives the content of the survey without employee and/or customer input through interviews. The qualitative data from open-ended questions can be used to improve future surveys, as well as provide insight…

Could you tell me a little about the things I should consider during survey design?

Surveys should be customized to meet your needs, with questions that address specific concerns. Saying that, surveys should also contain a mix of independent—or predictor—variables and dependent—or outcome—variables. This facilitates identification of the items that have the most impact on your organization’s overall performance, and the items that need to be targeted to improve performance…

I’m using a ten point survey scale. Is ten points enough?

Ten or more survey scale points are generally too many.  We need to assign a weight, or definition, to each point on the scale. To do that for a ten point scale is arduous at best. Respondents may not read all the way through the “weights” and even if they did, would it make sense? …

What does the survey look like?

The heading of the first page of the survey includes your logo, company name, and survey name. Beneath the heading is an opening paragraph from a Senior Executive, the President, or the CEO about the process and why the survey is being conducted. Following this introduction are instructions for completing the survey, and any demographic…

Does NBRI support international surveys and foreign languages?

Yes!  Our platform allows employee surveys and customer surveys and market research in almost any language anywhere in the world.  Our systems support any written language.

Is the survey customizable?

Yes!  You can select from our professional survey content and/or we collaborate with you to determine the most appropriate topics and questions for your survey.  An NBRI survey ensures that the most meaningful data is collected.