How Long Should the Survey be?

It is recommended that you obtain all of the information needed at one time. Using items that are short, concise, clearly written statements that get right to the point will only take seconds to read and rate. A 20 item survey will require only 5 minutes for someone with an 8th grade reading level. Customer…

What is the General Layout of a Survey?

The heading of the first page of an online or paper survey includes your logo, company name, survey name, and date. Beneath the heading is an opening paragraph from the President or other Officer about the process itself. Following this introduction are instructions for completing the survey, and any demographic questions you may want to…

How Should a Survey be Constructed?

The order in which survey questions are presented may bias how subsequent questions are interpreted. Also, the wording of a survey question strongly influences the answer. Structuring your survey questions as statements has proven to be the most effective means of evaluating the psychological constructs of attitudes, opinions, and beliefs, across a wide range of…

What are the Main Issues I Should Consider When Developing a Guest Survey?

When developing a guest survey, you should consider what deployment methods will allow you to quickly collect guest opinions. Why so?  Response time is critical to ensure repeat or return business. If guests are unhappy with their stay or their experience at any point in the trip, it is highly likely they will not return…

What Factors Should I Consider When Developing a Customer Service Survey?

One of the first things to consider when developing a customer service survey is what you will do with the data when you collect it. Each question should have a purpose, and this purpose should link specifically to measuring or monitoring overall levels of service and/or guiding the organization’s direction and future growth. In fact, it…

What Does a Good Customer Survey Look Like?

A good, well-designed customer survey allows organizations to compare themselves against others, understand the items that have the greatest influence on customer satisfaction, and contain custom tailor-made questions. One of the most important things a customer survey should have is the capability to compare your organization directly with your competitors:  Are our customers happier with…

What About Open-Ended Survey Questions?

Some Clients want to ask one or more general, open-ended questions at the end of the survey. This can prove beneficial, especially when management drives the content of the survey without employee and/or customer input through interviews. The qualitative data from open-ended questions can be used to improve future surveys, as well as provide keen…

Could You Tell Me A Little About The Things I Should Consider During Survey Design?

Surveys should be fully customized to meet your needs, with bespoke questions that address specific concerns. Saying that, surveys should also contain a mix of independent—or predictor—variables and dependent—or outcome—variables. This facilitates identification of the items that have the most impact on your organization’s overall performance, and the items that need to be targeted to…

I’m Using a Ten Point Survey Scale. Is Ten Points Enough?

Unfortunately, ten survey scale points are too many!  This is not a good scale to use on a survey for a few reasons. Firstly, we should assign a weight, or definition, to each point on the scale. To do that for a ten point scale is arduous at best. Respondents will not have all the…

What Does the Survey Look Like?

Branded with your logo, the survey and associated communications are designed specifically for and approved by you.

Does NBRI support international surveys and foreign languages?

Yes!  NBRI surveys employees and customers and conducts market research all over the world.  Our systems support any written language.

Is the survey customizable?

Yes!  In fact, we collaborate with you to determine the most appropriate topics and questions for your survey.  A custom survey with NBRI ensures that the most meaningful data is collected.