Survey Design

How Long Should the Survey be?

It is recommended that you obtain all of the information needed at one time. Using items that are short, concise, clearly written statements that get right to the point will…

What is the General Layout of a Survey?

The heading of the first page of an online or paper survey includes your logo, company name, survey name, and date. Beneath the heading is an opening paragraph from the…

How Should a Survey be Constructed?

The order in which survey questions are presented may bias how subsequent questions are interpreted. Also, the wording of a survey question strongly influences the answer. Structuring your survey questions…

What are the Main Issues I Should Consider When Developing a Guest Survey?

When developing a guest survey, you should consider what deployment methods will allow you to quickly collect guest opinions. Why so?  Response time is critical to ensure repeat or return…

What Factors Should I Consider When Developing a Customer Service Survey?

One of the first things to consider when developing a customer service survey is what you will do with the data when you collect it. Each question should have a purpose,…

What Does a Good Customer Survey Look Like?

A good, well-designed customer survey allows organizations to compare themselves against others, understand the items that have the greatest influence on customer satisfaction, and contain custom tailor-made questions. One of…

What About Open-Ended Survey Questions?

Some Clients want to ask one or more general, open-ended questions at the end of the survey. This can prove beneficial, especially when management drives the content of the survey…

Could You Tell Me A Little About The Things I Should Consider During Survey Design?

Surveys should be fully customized to meet your needs, with bespoke questions that address specific concerns. Saying that, surveys should also contain a mix of independent—or predictor—variables and dependent—or outcome—variables.…

I’m Using a Ten Point Survey Scale. Is Ten Points Enough?

Unfortunately, ten survey scale points are too many!  This is not a good scale to use on a survey for a few reasons. Firstly, we should assign a weight, or…

What Does the Survey Look Like?

Branded with your logo, the survey and associated communications are designed specifically for and approved by you.

Does NBRI support international surveys and foreign languages?

Yes!  NBRI surveys employees and customers and conducts market research all over the world.  Our systems support any written language.

Is the survey customizable?

Yes!  In fact, we collaborate with you to determine the most appropriate topics and questions for your survey.  A custom survey with NBRI ensures that the most meaningful data is…