Market Research

How To Calculate Market Research ROI?

Determining the ROI of market research can be difficult because market research is not directly linked to profit. However, one option is to estimate the cost risk of making a…

What is Sampling in Market Research?

Sampling is the process of surveying a small group and extrapolating their responses to a larger group. Instead of surveying every member of a population what products or services they…

What Are Descriptive Statistics in Market Research?

Charts, tables, mean scores, averages and percentages are used to describe survey data. For example, if a question asks customers about their perception of the company, descriptive statistics may be…

How To Present Market Research Results?

The first thing to do is understand your audience. Are you sharing the results with your boss, your partner, or your marketing team? Determine what you want them to take…

How To Conduct Market Research For Small Businesses?

The first step is to have a well-defined goal for the research so you know what you want to accomplish. Is there a need for your company to fill? Do…

I’m Interested in Conducting Market Research, What do I Need to Know?

Organizations are often in such a hurry to move a product/service to market, they can rush the data collection process. As a result, they end up with collecting data that…

What is Brand Engagement and Why Does it Matter?

Brand engagement signifies an emotional commitment to a brand. It’s more than brand awareness; it is loyalty and word-of-mouth marketing. Brand engagement is important both internally and externally. Building the…