Have you ever collected survey data and wondered what to do with it? You’re not alone. The problem is widespread. If you have no plans to take action, then save your time and money, and don’t survey at all. Otherwise, you will raise expectations that may turn to resentment if you survey and do nothing with the results!
Survey data is interesting. After all, it is really something to know the heart and soul of an organization, what makes it tick, where its strengths and weaknesses lie, and what management should do about it. But data without ACTION is only that – interesting.
Survey data with ACTION moves mountains! It is ACTION based on true, factual data that improves the lives of millions of employees. It is ACTION that improves products and services, increasing customer satisfaction and customer intent to return. It is ACTION that saves companies, feeds families, and makes our country strong. Not data.
The survey research process should not end at the assessment, or at the analysis to select the issues. The survey research process is not over until you implement solutions to the most important issues facing your organization.