Scientific Psychological Survey Research is often viewed as a mysterious and complex task. However, survey research relates to the numerous human dynamics that are universal to all organizations in all industries, whether related to employee or customer populations. These dynamics are simply called ‘topics,’ and associated with each topic are survey questions, or ‘items,’ that assess how each topic is expressed in any population. It is recommended that you use survey topics and questions based upon empirical research. Following the strict practices of scientific research ensures that your survey instrument is valid and reliable. This means that your survey results will be representative of the issues within your organization.