An employee engagement survey should be deployed to all employees, even members of the executive team and groups with marginal customer or product impact. Using a wide sample provides a clear picture of engagement across the enterprise and may pinpoint pockets of growing discontent. Employees will not perceive a carefully designed employee engagement survey as a witch-hunt designed to identify individuals or root out malcontents if all employees take the survey and the company acts on the insight the survey provides.
Interpreting the results of an employee engagement survey requires expertise in psychology and statistics so it’s worth the extra effort to hire experts to ensure the accuracy of the insight and to identify leading indicators of potential issues. Employee engagement has such a profound effect on a company’s profitability and customer relationships that it is important to measure on a regular schedule so you are able to address any issues as quickly as possible.