What is brand engagement and why does it matter?

Brand engagement signifies an emotional commitment to a brand. It’s more than brand awareness; it is loyalty and word-of-mouth marketing. Brand engagement is important both internally and externally. Building the brand internally and obtaining employee engagement with the brand helps to further solidify and build the brand ultimately improving the brand for consumers.

Social media has given new meaning to word-of-mouth marketing and the ability for consumers to interact with brands on new levels and build relationships in new ways. Brand engagement goes hand in hand with customer engagement and engaged customers translate to increased revenues, profitability, and market share.

So, does your brand matter?  Yes!  And, it matters to your employees, your customers, and your bottom line. Surveying your customer base, the market, and your employees, can identify the level of brand engagement that exists today and can identify key action items to increase brand engagement across these key populations.