How to present market research results?

The first thing to do is understand your audience. Are you sharing the results with your boss, your partner, or your marketing team? Determine what you want them to take away and be sure to make the most relevant points a priority in your report or presentation.

The format of your presentation will be important, too. If you’re doing a slideshow resist the urge to dump all your information into massive paragraphs; if you’re writing a report then it’s usually best to stick to the format of introduction, a review of the performance of demographic groups, topic and item scores, findings, recommended actions and financial impact. Be sure that any recommendations you make are clear and actionable, or the research won’t do anyone much good.