Some clients want to ask one or more general, open-ended questions at the end of their survey. This can prove beneficial, especially when management drives the content of the survey without employee and/or customer input to the content. Sometimes entire topics have been omitted from the survey that should have been included, and then, when the survey is over, there is no way of quantifying the comments received. Still, this qualitative data can and should be used to improve future surveys. When NBRI collects your survey data, comments from open-ended questions are entered into survey comment reports, verbatim, or collected online, and presented in reports by key phrases and department codes.